Shoe Party History Part 2...

 Shoe Party Saturdays :)

After having such a great experience with the first shoe party, I wanted more. I wanted all of my customers who needed that little somethin' extra to experience shoe parties as well. It wasn't long before the words “shoe party" became a part of my daily vocabulary. You would be amazed at what people tell you when you take off their shoes, and that made it easy to figure out when a shoe party was just the thing to do...

It was the customer who just needed some retail therapy. She confided her significant other “Broke up with me today...(and it was Valentines Day)...I would likely stay home and bury my head in the covers and cry, but then again shoes always make me feel better," and apparently trying on shoes just for fun was exactly what she needed in that moment.

Then there was the couple who made a New Year's Resolution to walk together for an hour everyday for the good of their relationship and health that came in to be fit with top notch walking shoes. They wanted to start this commitment off on the right foot wearing the best shoes, and why not make it a shoe party to kick off such a positive decision in their lives?!!

How could you resist the little girl who PATIENTLY sat through her parents trying on dozens of shoes? I had to throw her a mini shoe party by bringing out the most sparkly shoes we had for her to try on....we didn't carry kids shoes but she made the most of trying on the grown-up sizes.

The newly retired gentleman walked in with an air of excitement about him. As I measured his feet, he explained that he was going on a walking tour of Ireland; a trip he had long planned for and was obviously excited that it was all finally coming to fruition. The moment we found the right pair of walking shoes, we both smiled knowing that the journey had begun.

Most folks bought shoes...but in the end, it didn't really seem to matter because we had shared a moment of fun, moved beyond customer/saleperson relations, and made a connection that all included could feel good about. What else are parties for?

Stay tuned for Shoe Party Parts 3 and 4...when the shoe parties move to “after-hours”. 

Love and Shoes,

abigail dagmar